For re/design number three, I decided to go ahead and make an informational flyer for the collegiate chapter of the Association of Fund Rising Professionals. AFP, Texas Tech is a new student organization on campus and we are trying to get the word out about the benefits of joining.
The text on this document is from the national AFP organization that is given to all collegiate chapters to gain the attention of students that are not part of the organization already. I decide to make the text in the main document the same color as the text in the national AFP logo in order keep the document consistent and not confuse the users mind with too much color. I used sub headers with a larger size text to indicate section breaks of information. I then deiced to bold the website URL, which has yet to be determined by the officers of the chapter. The bold text is used to make sure that the reader will be able to find the information easily if they wanted to find out more about our chapter. In this day in age, people will want to research a website in order to find more information. When the website information is hard to find, you start to lose credibility and interest in what you are trying to convey. I also decided to put the url under the contact section of the flyer, next to our presidents contact information because the two are closely related for our users needs. I did not want to use normal bullets for the reasons on why someone should join, so I took the advice from non-designers handbook that said to use a text under windings as bullets, instead of a normal circle or dash. All the text, except the url, is aligned to the left in each section. The information in each section is bumped over a few pixels to add to the separation of information.
I wanted to keep this design clean and simple because this is a national organization and adding to much flash takes away from the credibility of the mission and values in AFP. I also had in mind that we are a new organization on campus, and thus we do not have much funds to put towards printing a lot of ink. Saying this, I still did add in some color. As you can see, the main information in the document is bordered by two blue lines, but leaves white space on both the top and bottom. This also adds to the separation of information in the document as a whole. To enhance the separation of information I also added in gold lines on the top and on the left of each section. I left an opening in the top left corner of these lines to make it easier on the eyes. I did not want my users to be to confine in the document. I believe these opening allow easy movement across the document.
On to the two logos I used. I had to do some secondary research in order to not break any laws. From what I found, I do not believe I broke any rules on both the AFP logo and the Tech logo. When a user sees this document they will be drawn to the tech logo first for a reason. This is for the Texas Tech chapter of AFP and I want students of Texas Tech to understand that. This is the reason I put the double two in the middle of the document. I did not like that there is more space between the tag line of Texas Tech and the AFP logo, but due to constraints of Texas Techs logo, I could not change the spacing. I made the AFP logo bigger in size to imply that this is flyer for the AFP organization, but under a student organization at Texas Tech.
Colin--Enjoyed reviewing your notes. Glad you talked some about color here. You do have some competing colors with yellow, two blues, red, black. Unclear why you don't have a period after the text with purpose. Good chunking of information, however, unequal spacing with the yellow lines. As a result, there is misalignment. The space between the first two yellow lines and the other two sets is uneven. Not sure why your yellow line (horizontal) doesn't go all the way across. TTU has rules against placing our doubleT logo up against other logos on their identity guidelines page.
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