Monday, March 14, 2011



The re/design of the informational sheet for the English department and the possible jobs one could receive with an English degree from Texas Tech was somewhat tedious. The reason for this is because there was so much required text that the original had on it that the new design needed to have. I had to come up with a way to comprise this information, but not make it unbearable to read for the user. Idea came to my head; why not use the sky over the English building to include this information. The picture that was provided in class was the one that I decided to use for this little in class project.

I started out in Photoshop with a basic u.s. letter size that was specific talked about in class to reduce cost of printing. I then decided to use an offsetting gradient that was composed of gray and white colors. I then brought in the photo that was supplied to us in class and made it cover a 3rd of the paper. I started with the title, which I changed a little bit from the original. I went and beveled the edges of this title to make it pop out more to the user. Of course it is in the color of red to make the connection to the “red raiders.” Now it was time to implement all the required text, or jobs that one could get with an English degree. The text was somewhat redundant and unbelievable, but the client wants all the information that was on the original. I then implemented each title of job in the sky, ranging in different text attributes in order to break up the information and not confuse the user of the document. I was joking to kala in class about what I was trying to do when I said my documents reads like you can just “reach up and grab your job,” but I believe that my document actually induces that feeling, especially for a person that is trying to decided if an English degree is the right one for them while attending Texas Tech University.

I know my document is not the best, but I am going to blame that on the amount of time we had in class to work on it. I was just working with an idea and went with it and believe that I could make it look more professional in a college setting if I had more time. Saying that, I do not know if I will go back to this unless we have a chance for extra credit or if I have some more free time during spring break.

I also do not believe that I will comprise any of the elements of design in my later re/designs for a grade. When I design something, I usually story board, or at least try to, before I even get into Photoshop or Indesign. I like to be able to have something in front of me in order to build on that idea that has been story boarded. It is a way for me to track progression in a project and know that I am going through the required steps. As my last re/design for a grade shows, I did not use this process, and thus my grade suffered. Do not throw something away if it works well.

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